Essays about: "Digital Storytelling"

Showing result 1 - 5 of 74 essays containing the words Digital Storytelling.

1. 1. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : John Örman; Arvid Özcan-Arvidsson; [2023]
   Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

   Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE

3. 2. Constructing Heroes and Villains : Identifying Narratives in the Ukrainian Defence’s Social Media Presence

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Lydia Holmén; [2023]
   Keywords : digital diplomacy; nation branding; security branding; narrative; security narrative;

   Abstract : This paper examines the narratives that Ukraine is telling through their official Defence of Ukraine account on X, and what the implications of those narratives are. At the time of this study, a conflict is taking place in Ukraine after the invasion of Russia on Ukrainian territory. READ MORE

4. 3. urStory : A Tool to Connect Generations Through Voice-Recorded Memories and Experiences

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Ecenur Bacaksizlar; [2023]
   Keywords : Intergenerational Connections; Generational Gap; Digital Storytelling; Designing for Cultures; Interaction Design; Ageism;

   Abstract : Over the last decades, there has been a decline in the recognition and prevalence of communication and interaction between people of different age groups. This change can be perceived as a loss of value in societies on several different levels while this societal segregation continues to create larger divisions within societies. READ MORE

5. 4. People, Workplaces and Technology : A study of the practice of user experience in workplaces among tech companies in San Francisco Bay Area, California, USA.

   University essay from KTH/Fastighetsföretagande och finansiella system

   Author : Rebecca Redtzer; [2023]
   Keywords : User Experience ; UX ; Human Factors ; Workplace Environment ; Workplace Balance ; Physical ; Virtual ; Remote ; Hybrid ; Workplace ; Workplace Management ; Facility Management ; Technology ; Digitalization ; Innovation ; Användarupplevelse ; UX ; mänskliga faktorer ; arbetsmiljö ; fysisk ; virtuell ; distans ; hybrid ; arbetsplats ; workplace management ; facility management ; teknologi ; digitalisering ; innovation ;

   Abstract : This thesis focuses on the user experience in facilities and primary workplaces. In short, the purpose was to investigate what user experience is if applied in workplaces and also how to work with user experience in workplaces. READ MORE

6. 5. How to Make a Narrative Fly?

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Kevin Fritz; [2023]
   Keywords : Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

   Abstract : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. READ MORE