Essays about: "Dinara Minakhmetova"

Found 1 essay containing the words Dinara Minakhmetova.

  1. 1. Mobile marketing strategy development in China, Japan and South Korea : An Apple App Store example

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Dinara Minakhmetova; Anastasia Savchenko; [2015]
    Keywords : Strategy; Mobile marketing; Marketing Strategy; Digital marketing strategy; Mobile software development companies; China; Japan; South Korea; Emerging markets; marketing mix;

    Abstract : The purpose of this master thesis is to test an individual influence of separate factors on a mobile software development company’s position in a rating of Top Grossing applications in Asian countries, explain how these factors could be interpreted from a modified 4P framework perspective and understand how a mobile developer can adjust its strategy based on the identified factors. The research is based on a ranking data of 90 finance management applications for iPhone on the App Store of China, South Korea and Japan. READ MORE