Essays about: "Dionne Boerwinkel"

Found 1 essay containing the words Dionne Boerwinkel.

  1. 1. Does culture matter in online retail? : A quantitative study based on the online shopping behaviour of generation Y in relation to the cultural influences of Germans and Swedes

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Dionne Boerwinkel; [2016]
    Keywords : E-commerce; culture;

    Abstract : Abstract Background: Due to technological developments (e.g. internet) and globalization, business management and the sales environment faced several changes in the last decades. Together with the convenience of the e-commerce and the free trade policy in the EU, businesses are evoked to enter foreign (online) markets (within the EU). READ MORE