Essays about: "Director experience"

Showing result 1 - 5 of 24 essays containing the words Director experience.

  1. 1. The effects of servicescape on customer satisfaction and possible implications on customer retention within movie theater industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Fareed Ahmedi; Mustafa Al Salhi; Felix Huynh; [2023]
    Keywords : SF Bio; Movie theaters; Cinema; Leisure Service; Servicescape; Strategic Roles of Servicescape; Three Dimensions of Servicescape; Five Servicescape Factors;

    Abstract : Research questions: How does the servicescape in movie theaters, with a particular focus on SF Bio Västerås, influence customer satisfaction and retention, and what are the perceived quality and challenges associated with its implementation? Purpose: The purpose of this study is to explore how movie theaters, such as SF Bio Västerås, use servicescape to influence customer service experience. The study aims to investigate the customers' perceived quality of movie theater servicescape and its impact on customer satisfaction and retention. READ MORE

  3. 2. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Emma Mathilda Lyppert; [2021]
    Keywords : Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Abstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE

  4. 3. The change agent’s role in accelerating sustainability : A case study in a construction company

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Henrik Åkesson; Ulrika Zenk Conte; [2021]
    Keywords : change management practices; change agent; dual operating system; change resistance; sustainability;

    Abstract : The main purpose of this thesis has been to study the change agent’s role in accelerating sustainability in the construction sector. A case study was conducted in a large construction company (~9000 employees) with an ambitious sustainability profile. READ MORE

  5. 4. NIO Horizon : Future autonomous flight experience

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Tejas Purohit; [2019]
    Keywords : Future; mobility; autonomous; drone; interior; design; styling; transportation;

    Abstract : What if future air travel was highly sustainable and appealing? What if you could hop from building rooftop to rooftop or better, from a city to an island without the worries of ground congestion and gridlocks? And how would it look like if NIO decided to take this opportunity and broaden their product offerings? These were some of the initial question that guided the project towards a mode of mobility which is new and challenging to realise. Admittedly It was also exciting to imagine what would future of autonomy look like in something other that a car and to see if A. READ MORE

  6. 5. How big is the big screen? Understanding the demand for experience goods: the case of the Swedish cinema market

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Henrik Ekwall; Molly Guggenheimer; [2019]
    Keywords : Cinema; Swedish film industry; Demand for film; Film audience; Experience goods;

    Abstract : In this study, we analyze the factors that affect demand for theatrical films in Sweden, how they do so, and how these factors change with regards to a film's regional origin. An ordinary least squares model with cinema admissions as the dependent variable is developed on a sample of 1293 films released on Swedish cinemas in between 2012 and 2016. READ MORE