Essays about: "Dissertation Media Manager"

Found 1 essay containing the words Dissertation Media Manager.

  1. 1. Integration of the Social Networking Media into Relationship Marketing Strategy : an investigation of sustainable cooperation between Newman and PetroChina

    University essay from Avdelningen för ekonomi

    Author : Rui Kang; Li Wei; [2011]
    Keywords : Social Media or Social Networking Media; Networking Marketing; Relationship Marketing; Customer Relationship Management; SME; Large Firm;

    Abstract : Network communication technology has developed for decades. As a result, nowadays, marketers can communicate clients more effectively through the use of social network media to develop a powerful relationship marketing strategy. This dissertation compares relationship marketing strategy with existing marketing theories. READ MORE