Essays about: "Dominik Bernhard"

Found 1 essay containing the words Dominik Bernhard.

  1. 1. Social media utilization in the communication process of small and medium-sized enterprises

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Dominik Bernhard; Mohidin Abukar; [2012]
    Keywords : Social media; marketing communications; communication process; small and medium-sized enterprises SMEs ;

    Abstract : This dissertation examines the role of social media in the communication process of small and medium-sized enterprises (SMEs). Based on communication and social media theories, this study examines how small and medium-sized enterprises incorporate social media in their marketing and communication strategy. READ MORE