Essays about: "Dominik Weber"

Found 2 essays containing the words Dominik Weber.

1. 1. The Engaged Gamer: An Exploration of Consumers’ Engagement and its Consequences for the Video Game Industry’s Strategic Brand Management

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Oskar Leander; Dominik Weber; [2016]
   Keywords : Strategic Brand Management; Brand Management; Engagement; Video Games; Digital Games; Video Game Industry; Business and Economics;

   Abstract : Purpose: The purpose of this research is to understand the phenomenon of the engaged gamer, that we term video gamer’s engagement beyond purchase and playing games and how it affects the strategic brand management in the video game industry. Theoretical Perspective: The study relates engagement to strategic brand management, including the creation of a brand identity within the production process of video games. READ MORE

3. 2. Game Over? Electronic Arts – SimCity in Flames

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Martin Behm; Oskar Leander; Dominik Weber; [2015]
   Keywords : Business and Economics;

   Abstract : .... READ MORE