Essays about: "Dorottya Mezofi"

Found 1 essay containing the words Dorottya Mezofi.

  1. 1. Personal branding behind the firewall - An analysis of consultants’ perceptions about personal digital branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dorottya Mezofi; Amanda Nilsson; [2016]
    Keywords : personal branding; personal digital branding; information and communication technology; ICT; internal collaboration platform; consulting; knowledge management; hybridization; Business and Economics;

    Abstract : This research aims to create a better understanding of a little-known phenomenon by exploring the ways consultants create and perceive personal digital brands on an internal collaboration platform, together with the different dimensions of expectations they experience. Following the interpretive paradigm, our primary method contained ten semi-structured interviews with consultants working at a global consultancy firm. READ MORE