Essays about: "Driving-market"
Found 2 essays containing the word Driving-market.
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1. Navigating the challenges of international business: an analysis of factors influencing the exit of multinational corporations.
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : ABSTRACT Date: [2023-05-30] Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Naiymie Binta Arman Miriam Lini (00/02/27) (02/05/06) Title: Navigating the Challenges of International Business: An Analysis of Factors Influencing the Exit of Multinational Corporations. Supervisor: Edward Gillmore Keywords: Multinational Enterprises, Market Exit, Transaction Cost Theory, Institutional Theory, Isomorphism, Legitimacy, Entry modes (internationalization), Exit modes, Institutional distance, Institutional & Infrastructural hassle factors Research question: What are the internal and external characteristics that drive market exit? Purpose: The aim of this study is to investigate the internal and external factors that contribute to the exit of MNEs from foreign markets, and to provide insights for firms operating in foreign markets. READ MORE
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2. How to Perform Market Orientation in New Product Development
University essay from Sektionen för ekonomi och teknik (SET)Abstract : In turbulent environments, the infused marketing function has become an essential and natural part in the firms’ new product development (NPD). Some scholars define NPD as the transformation of a market opportunity into a product as a result of the coupling of market assumptions with technological possibilities. READ MORE
