Essays about: "E-marketing"

Showing result 1 - 5 of 16 essays containing the word E-marketing.

  1. 1. Internationalization and its role in the utilization of Influencer Marketing within Business

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Victoria Näsberg; [2021]
    Keywords : internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

    Abstract : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. READ MORE

  3. 2. Sustainable e-marketing and its influence on Swedish tourists' intention to choose sustainable travel packages

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Azamat Kashebayev; [2020]
    Keywords : Sustainable Destination Development; Tourism Industry; Swedish tourists’ sustainable behavior; Sustainable travel packages; Sustainability; Exploratory correlation matrix.;

    Abstract : .... READ MORE

  4. 3. Similarity, Familiarity, and Credibility in influencers and their impact on purchasing intention

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Zainab Al-Darraji; Zahra Al Mansour; Shilan Rezai; [2020]
    Keywords : Influencers; e-marketing; influencer marketing; trust; similarity; familiarity; credibility; purchase intention;

    Abstract : .... READ MORE

  5. 4. Brand Equity for E-recruitment companies : A quantitative research on individuals´ intention to use e-recruitment websites

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mathias Guselin; Sebastian Johansson; Joakim Jörgensen; [2016]
    Keywords : Brand equity; e-recruitment; brand awareness; brand association; perceived quality; brand loyalty;

    Abstract : Background: Internet has brought radical changes in the recruitment industry where individuals are increasingly turning to the Internet when seeking jobs. The increased use of e-recruitment is partly because it is considered to be the most effective way to reach the target group of applicants, and partly because of the cost savings and competitive pressure in the market. READ MORE

  6. 5. Increasing the efficiency of marketing e-mail in customer retention

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Ali Gurbag; Guadalupe Katherine Morales Valuis; [2016]
    Keywords : e-mail marketing - e-marketing - retention;

    Abstract : Technology development has changes many things in the way businesses are done nowadays. Compa-nies needed to readapt their processes to the new demands of the markets in order to be competitive in online platforms. To achieve this, companies need to focus on retaining customers. READ MORE