Essays about: "EMM"
Showing result 11 - 15 of 160 essays containing the word EMM.
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11. Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. READ MORE
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12. Quality perception through advertisements : A study of anti-age moisturizers
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Purpose: The purpose of this thesis is to identify particular features and attributes that communicate quality in printed advertisements in order to further understand consumer perception of these quality features. Background: Nowadays, cultural images of youthfulness are promoted by media and advertising. READ MORE
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13. Student’s Website Usage : -Today’s students, tomorrows consumer.
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Purpose The purpose of this thesis is, looking from a consumer’s perspective, to investigate the influences of students website selection Background Today’s students are a new generation of consumers. They have been brought up with digi-tal media and have different attitudes towards marketing than their parents. READ MORE
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14. Companies on Facebook : How many of the 100 largest Swedish Companies have a Facebook page, and how do they use it?
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Purpose: The purpose of this thesis is to see if the 100 largest Swedish companies are present on Facebook, and if they are, how they use their business pages. Further the customers’ perception of companies’ use of Facebook will be included. To investigate this, three research questions were created. Background: As Web 2. READ MORE
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15. Information Management and the Middle Manager : An Analysis of Three Swedish Companies
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : One form of knowledge that has been proven to be important for companies’ perfor-mance during the recent financial crisis is the understanding of the financial data and information.The purpose of this thesis is to investigate how three Swedish companies – Sto Scandi-navia AB, Swedbank and Axfood SSC – communicate internal financial information to their middle managers. READ MORE