Essays about: "EMM"
Showing result 16 - 20 of 160 essays containing the word EMM.
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16. De-motivators among Temporary Agency Workers in the Industrial Sector : A case study of Proffice AB in Jönköping
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Purpose: To identify among temporary agency workers at Proffice AB in Jönköping, which de-motivators constitute a problem with-in the industrial sector, and further propose a framework that can be used as an indicative tool for alleviating these prob-lems for companies working in the sector. Background: Temporary agency work is an increasingly growing industry. READ MORE
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17. Zooming the Zoomers : The portrayal of older consumers in printed adverts and the perceptions of this portrayal of younger and older consumers
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Purpose: The purpose of this thesis is two folded: firstly to do a content analysis on how consumers older than 55 years (Zoomers) are portrayed in advertisements in the largest Swedish magazines, and secondly, to uncover what perceptions of this portrayal that older and younger consumers have. Background: The population of the world is growing older, and thus older consumers (+55) are a large and rapidly growing group of the population which also are strong in purchasing power. READ MORE
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18. Communication of Values : A Qualitative Study at Stena Metall
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Purpose: The purpose of this thesis is to investigate Stena Metall’s values and how they are communicated within the organization. Background: In the Fall of 2008, the world was shocked by the worst financial crisis in decades. The crisis had deep effects on the Swedish economy, and many companies suffered heavily. READ MORE
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19. A Study of Cross-Cultural Decision-Making Processes in M&A’s
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : .... READ MORE
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20. Greening the marketing mix : A case study of the Rockwool Group
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Purpose: To explore how a company can make its marketing mix, the four Ps, greener. This is done with a case study of the Rockwool Group. Background: The Rockwool Group is the world’s leading producer of stone wool. It consists of twenty-one factories in three continents and its primary business area is within insulation. READ MORE