Essays about: "EMM"

Showing result 21 - 25 of 160 essays containing the word EMM.

  1. 21. Frank, Robert & Stig : A Study About Organizational Core Value Branding, through Notional Employees

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Angelica Andersson; Madelene Yavuz Iskander; [2010]
    Keywords : Notional Employees; Core Values; Spokesperson; Spokes Character; Advertising communication; Organizational Core Value Communication; Fiktivt anställda; Grundvärderingar; Talesman; Reklamkommunikation; Kommunikation via företags grundvärderingar;

    Abstract : The phenomenon of notional employees has started to occur, since companies are facing an increased challenge to break through the marketing clutter. The phenomenon makes it possible for companies to communicate the increasingly important intangible values of a brand. READ MORE

  3. 22. Business Dynamics and Innovation in the Home Video Game Industry

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Samia Habbari; Alfredo Hidalgo Arreola; Antoniya Georgieva Petrova; [2010]
    Keywords : Technological Innovations; Strategic orientation; Home video game industry; S-curves;

    Abstract : The purpose of this thesis is to present and analyze the innovations in the home video game industry and their impact on the competitive strategies of the companies in the indus-try. The existing literature about business cycles and business dynamics is scarce from busi-ness administrative perspective. READ MORE

  4. 23. The New Venture Creation Process in Cooperation with Science Park Jönköping

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Eva Brettl; Vinia Kleinert; Liliya Karamatova; [2010]
    Keywords : New Venture Creation; Business Creation; Start-up Process; Gestation Process; Business Incubators; Science Park Jönköping;

    Abstract : Purpose The purpose of this thesis is to explore how students at Jönköping University can establish a new business and to what extent Science Park Jönköping is involved throughout the business creation process. Background Numerous researches have been done on new venture creation and business incubation. READ MORE

  5. 24. Improving the Order Receiving Process : Case Study: Ekmans AB

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Kristoffer Ahlén; Erik Benjaminsson; Jesper Hedegärd; [2010]
    Keywords : Management; Change; Resistance; Culture; Total Quality Management; Inefficiency; Standardisation; Ekmans;

    Abstract : Purpose The purpose of the thesis is to identify problems cooperating departments suffer from, create solutions and discover ways to successfully implement the changes. A case study of Ekmans AB has been conducted to accomplish this. Background In today’s business world competition is fiercer than ever. READ MORE

  6. 25. Brand Identity & Brand Image : A case study of Apotek Hjärtat

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Alexandra Rosengren; Andrea Standoft; Ann Sundbrandt; [2010]
    Keywords : Brand Identity; Brand Image; Brand Awareness; Pharmaceutical retailing sector; Apotek Hjärtat;

    Abstract : Background: The Swedish pharmaceutical retailing market was re-regulated in February 2010, which enabled competition. Hence, it has now become important to stand out through having a strong brand. In order for a brand to be strong, the brand identity and the brand image need to be congruent. READ MORE