Essays about: "ENTREPRENEURIAL marketing on SME"

Showing result 1 - 5 of 8 essays containing the words ENTREPRENEURIAL marketing on SME.

  1. 1. Enviropreneurial Marketings relation till svenska SM–företags hållbarhetsaktiviteter : resultatet av en kvalitativ fallstudie på tre internetbaserade företag

    University essay from SLU/Dept. of Economics

    Author : Ludvig Hindström; Ludvig Klasman; Niklas Sauer; [2019]
    Keywords : enviropreneurial marketing; SME; entrepreneurial marketing; word-ofmouth; green marketing; LOHAS; app; hållbarhet; sociala medier;

    Abstract : Marknadsföring är en vital del för varje företags framgång på marknaden. På senare år har hållbarhets trender blivit allt mer attraktivt och att de svenska konsumenternas preferenser successivt förflyttar sig mot mer hållbara alternativ. READ MORE

  3. 2. Social media marketing of SMEs in regional Sweden : A study of the automotive sales industry

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Robin Björk; Jesper Lindbom; Ville Piirilä; [2019]
    Keywords : ;

    Abstract : Abstract   Background The recent developments in technology have resulted in an emergence of social media platforms and they are now an essential part of everyday lives of consumers and businesses. Since a lot of companies utilize social media in their marketing activities, the marketing strategies of small and medium sized enterprises (SMEs) have changed from the traditional practises. READ MORE

  4. 3. Entrepreneurial Marketing : The emergence of a new strategy in a small venture

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Maxime Rogard; François Dubreuil; [2016]
    Keywords : Entrepreneurial marketing; marketing; entrepreneurship; entrepreneurs; SFA Romani; small venture; new strategy;

    Abstract : Historically speaking, marketing and entrepreneurship have been separated into two different concepts. However, more and more studies are now doing a link between them. They have shown that both concepts have strengths but also weaknesses. READ MORE

  5. 4. Brand Internationalization through Brand Identity and Alignment : The case of Swedish Outdoor SMEs

    University essay from Företagsekonomi

    Author : Maria Göppel; Ruth Omonigho Mrabure; [2013]
    Keywords : Brand identity; Brand Image; Brand management; Employer branding; Entrepreneurial Orientation; Internationalization; SME branding; Outdoor;

    Abstract : A brand is more than a product and small-medium-enterprises (SMEs) have the possibility to exploit the full potentials of branding. Even when currently still underestimated, branding provides benefits for SMEs. READ MORE

  6. 5. Internet Technology Use in The Value Chain of Ethiopian SMEs : The Benefits, problems & Prospects.

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : ASAMNEW DESSIE KASSIE; [2012]
    Keywords : SME; Internet Technology; Value Chain;

    Abstract : Background: Major attention in researches within the field of internet technologies andits usage in service providing Small and medium Enterprises has been devoted in thedeveloped countries. Little or almost no attention or studies have been given on most ofthe developing or third world countries specifically, Ethiopia which can be consideredas a black hole in related researches. READ MORE