Essays about: "Ebba Friberg"

Found 3 essays containing the words Ebba Friberg.

  1. 1. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Keywords : Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Abstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE

  3. 2. Does it really matter? - A look at how branding strategies affect the return after an IPO

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ebba Friberg; Felix Ekman; Hanna Sjöstrand; [2016]
    Keywords : Initial public offering; Brand portfolio strategy; Product and brand focus; Brand architecture; Underpricing; Business and Economics;

    Abstract : Theoretical perspective: The study is based on previous literature that discusses the main theories of the study; brand architecture, product/brand focus, brand portfolio strategy, underpricing and information asymmetry. Furthermore, it aims to combine the branding and finance theories to advance the understanding of the effects of different branding strategies in IPOs as it is not a common field of research today. READ MORE

  4. 3. Explaining the Performance of Swedish Mergers & Acquisitions: Follow the Money or the Stock Market?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gustav Krieger; Eleonor Andrae; Leonard Bergström; Ebba Friberg; [2015]
    Keywords : Business and Economics;

    Abstract : Title: Explaining the performance of Swedish mergers & acquisitions - Follow the money or the stock market? Seminar date: 2015-06-04 Course: FEKH89, Degree Project in Corporate Finance, Undergraduate Level, 15 ECTS-Credits Authors: Eleonor Andræ, Leonard Bergström, Ebba Friberg, Gustav Krieger Advisor: Rikard Larsson Key words: CAR, Pretax operating cash flow, Mergers, Sweden, Regression analysis Purpose: The purpose of this thesis is to investigate the relationship between the market‟s reaction to a merger and the development of operating perfromance during the subsequent years. Methodology: This is a study conducted with a deductive approach and of quantitative nature. READ MORE