Essays about: "Ebba Törneman"

Found 2 essays containing the words Ebba Törneman.

1. 1. To Influence and Be Influenced

   University essay from Göteborgs universitet/Graduate School

   Author : Ebba Törneman; Erika Molinder; [2018-07-03]
   Keywords : Celebrity endorsement; Micro-influencers; Macro-influencers; Social media; Authenticity; Identification;

   Abstract : Marketing efforts using traditional celebrity endorsers have for long been widely used with great success. However, the rise and development of the internet, as well as businesses’ products and services becoming more digitised, new forms of product endorsement have emerged. READ MORE

3. 2. Why "talents" choose to remain in cities: the case of Gothenburg

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Emelie Andersson; Ebba Törneman; [2015-06-22]
   Keywords : ;

   Abstract : .... READ MORE