Essays about: "Ecaterina Mhitarean"

Found 1 essay containing the words Ecaterina Mhitarean.

  1. 1. Marketing Mix Modelling from the multiple regression perspective

    University essay from KTH/Matematisk statistik

    Author : Ecaterina Mhitarean; [2017]
    Keywords : ;

    Abstract : The optimal allocation of the marketing budget has become a difficult issue that each company is facing. With the appearance of new marketing techniques, such as online advertising and social media advertising, the complexity of data has increased, making this problem even more challenging. READ MORE