Essays about: "Edona Berisha"

Found 2 essays containing the words Edona Berisha.

  1. 1. Homosexual-themed Advertisement in Mainstream Media: Heterosexual Consumer’s Attitude Toward the Brand and its Social Impact

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mimmi Sjögren; Edona Berisha; [2016]
    Keywords : homosexual-themed advertisement; consumer response; attitude; brand; diversity; social impact.; Business and Economics;

    Abstract : Nowadays, consumers are daily exposed to an overflow of content in mainstream media. Many companies have developed a trend where they target different sexual orientations as separate segments in order to create a closer relationship to all consumers. READ MORE

  3. 2. Pinkwashing or Pro-Diversity?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Edona Berisha; Mimmi Sjögren; Jonatan Sölve; [2015]
    Keywords : Business and Economics;

    Abstract : .... READ MORE