Essays about: "Edward Dahlbäck Rörström"
Found 1 essay containing the words Edward Dahlbäck Rörström.
-
1. Analysing market strategies of commercial broadcasters in a changing environment
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The digitisation of the media industry has caused a strong decentralisation of logics of the past, towards more open, flexible structures, bringing about both opportunities and challenges. Within the market where Swedish commercial broadcasters operate, 2014 brought about great disruption in video consumption and advertising patterns. READ MORE
Result pages:
1