Essays about: "Effrosyni Tigka"

Found 2 essays containing the words Effrosyni Tigka.

1. 1. City rebranding through co-creation with the residents - the case of Amsterdam

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Frederique Krop; Effrosyni Tigka; [2016]
   Keywords : Amsterdam; City Rebranding; Stakeholders; Residents; Amsterdam Marketing; Co-Creation; Place Satisfaction; Business and Economics;

   Abstract : Purpose: There has been a lot of research about city rebranding, however in the realm of tourists and businesses as stakeholders. The aim of this study is to investigate the involvement of residents in the city brand as part of rebranding. READ MORE

3. 2. Can loyalty schemes be applied to all types of luxury brands?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sally-Anne Amakye; Farhan Rashid Ahmed Ansari; Effrosyni Tigka; [2015]
   Keywords : Business and Economics;

   Abstract : .... READ MORE