Essays about: "Elena Degtyareva"
Found 1 essay containing the words Elena Degtyareva.
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1. "A content recipe for the gourmand": digital content marketing success preconditions in the food industry and their contribution to brand performance
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Digital content marketing (DCM) as a marketing instrument is steadily developing and clearly on the rise. Nowadays, food producers are ready to allocate higher budgets and exploit different DCM techniques to reach their marketing goals. READ MORE
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