Essays about: "Elias Davidsson"

Found 2 essays containing the words Elias Davidsson.

  1. 1. Finding the right influencer – An exploratory study within the beauty industry

    University essay from Göteborgs universitet/Graduate School

    Author : Elias Davidsson; Danial Ahmad; [2019-07-04]
    Keywords : ;

    Abstract : Influencing consumers and their decision-makings has long been a marketing practice for companies and a well-researched topic in marketing literature. With the emergence of social media, the scale and practice of influencing has been disrupted and consequently altered brands marketing communication. READ MORE

  3. 2. Why even bother? : Exploring consumer perceived risks and benefits of online personalized advertisements

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Henrik Adolfsson; Elias Davidsson; [2017]
    Keywords : Online personalized advertisements; Privacy concerns; Perceived benefits; Perceived risks; Consumer perspective;

    Abstract : The use of online personalized advertisements has drawn attention among firms, in efforts of acquiring and maintaining competitive advantage. By collecting individual consumer information, firms are able to personalize advertisements to specific individuals in online contexts. READ MORE