Essays about: "Elin Blomgren"

Found 4 essays containing the words Elin Blomgren.

  1. 1. Nation branding : The role of tourism from a managerial perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Blomgren; Sofie Ljungström; [2019]
    Keywords : Nation branding; national identity; country-of-origin; tourism; tourism stakeholders; brand management strategies; brand culture; brand identity; brand image;

    Abstract : Although tourism has been recognised as an important subfield in nation branding little research have focused on its role in the nation branding process. A managerial perspective was assumed to examine what role tourism has in nation branding. READ MORE

  3. 2. Youth Tourism : – Impacts on places from a consumer perspective

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Elin Blomgren; Sofie Ljungström; [2018]
    Keywords : Youth tourism; youth travellers; impacts; tourism impacts; place; place identity; place attachment; Social Exchange Theory; Triple Bottom Line;

    Abstract : Although youth tourism is an increasingly relevant subject little research have been done regarding the segment’s own perception of their impacts. A consumer perspective was assumed to examine in what ways youth tourism impact places. This study adopts a deductive approach reviewing existing literature regarding youth tourism, impact and place. READ MORE

  4. 3. S(mothering) the subject formation in Jamaica Kincaid ́s Annie John : Female subject formation in postcolonial Caribbean fiction

    University essay from Södertörns högskola/Institutionen för kultur och lärande

    Author : Elin Blomgren; [2018]
    Keywords : Postcolonial feminism; fiction; caribbean fiction;

    Abstract : This essay investigates Jamaica Kincaid´s the book Annie John (1985) and its protagonist Annie John´s search for a coherent self-and/or a de-colonized identity through a subject transformation. Using postcolonial feminism, including theorists such as Homi K. READ MORE

  5. 4. Credible or not : A study on the factors influencing consumers' credibility assessment of product placements on Instagram

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Elin Kulin; Linnéa Blomgren; [2016]
    Keywords : Social media marketing; Product placement; Credibility;

    Abstract : Background: To align with the new trend of using social media in the marketing mix, product placement has been adapted to social media platforms as one strategy to create attention. Especially on Instagram, product placements have gained popularity among companies. READ MORE