Essays about: "Elin Sweijer"

Found 1 essay containing the words Elin Sweijer.

  1. 1. Please leave a comment : A case study of value co-creation in the Swedish telecom industry

    University essay from Företagsekonomiska institutionen

    Author : Karin Fredrikson; Elin Sweijer; [2013]
    Keywords : Service-dominant logic; Value co-creation; Telecom industry; Dialogue; Digital channels; Social media; Customer feedback; Organizational learning;

    Abstract : The customer’s role as a co-creator of value is an essential element in the service-dominant (S-D) logic, highlighting the importance for firms to develop relationships with customers through dialogue. By providing feedback customers become co-developers, and help create a competitive advantage. READ MORE