Essays about: "Elina Sargezi"
Found 2 essays containing the words Elina Sargezi.
-
1. Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. READ MORE
-
2. Can commitment save companies from negative publicity? : The tempering effect of commitment and corporate response on negative publicity
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : According to Faircloth, Capella & Alford, (2001), a brand is one of the most important assets a company can possess. A brand is what the consumers relate to when differentiating one com-pany from another and therefore plays a vital role for determining competitive advantage. READ MORE