Essays about: "Elisabeth Lam"

Found 1 essay containing the words Elisabeth Lam.

  1. 1. Matching Companies' CSR Efforts with Consumers' Perceptions

    University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

    Author : Elisabeth Lam; Souzan Meana; [2014]
    Keywords : Corporate Social Responsibility; sustainability; consumer perceptions; strategy; marketing communications; value chain; stakeholders; Business and Economics; Technology and Engineering;

    Abstract : Issue of the study: Corporate social responsibility (CSR) is becoming a normal part of every corporate’s business. Companies are putting a lot of effort on sustainability and social responsibility due to an increase in regulations and demands from different stakeholders. READ MORE