Essays about: "Ellen Svanberg"
Found 1 essay containing the words Ellen Svanberg.
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1. Measuring a Brand's Value -A Qualitative study of Media Groups
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Background and problem: Companies nowadays have recognized the importance of intangible asset e.g. brands and its effect on the financial statements. Brands are often hard to compute and is being measured slightly different in every company. READ MORE
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