Essays about: "Emelie Levall"

Found 2 essays containing the words Emelie Levall.

  1. 1. Exploring the Store with Your Hands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jeanette Finder; Emelie Levall; [2012]
    Keywords : Sensory marketing; Tactile marketing; FMCG; Consumer contamination; Hierarchy of effects model;

    Abstract : Marketers have acknowledged the great importance of touch during consumers' decision-making process. However, no one has ever empirically investigated if this holds true even for products whose material properties are not diagnostic for the product performance, such as packaged FMCG. READ MORE

  3. 2. Asking for Help in a Creative Way: - The effect of creativity in charity advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emelie Levall; Sofia Kjellström; [2010]
    Keywords : Marketing; Charity organzations; Creativity; Advertising effectiveness;

    Abstract : There are an infinite number of charity organizations over the world and they are all competing for different kinds of donations. As a result of this, charity organizations spend large monetary amounts on marketing. READ MORE