Essays about: "Emil Azar"
Found 1 essay containing the words Emil Azar.
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1. What is Swedishness? : - a qualitative research from the customer- and organisational perspective
University essay from IHH, FöretagsekonomiAbstract : Purpose: The purpose of this thesis is to investigate what Swedishness is according to Swedish customers and how a company could communicate and benefit from the country-of-origin cue in its marketing strategy to attract customers. Background: Marketing must be understood in the new sense of satisfying the customer needs. READ MORE
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