Essays about: "Emily Linnér"

Found 1 essay containing the words Emily Linnér.

  1. 1. What Characterizes an Influential Instagram Fashion Influencer? : A Descriptive Research

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emily Linnér; Sitav Taha; Johan Carlsson; [2018]
    Keywords : Fashion Influencers; Instagram; Influencer Marketing;

    Abstract : Influencer marketing has become a central aspect within brand’s marketing activities (Kapitan & Silvera, 2016). The former marketing way of including celebrities within marketing purposes (Pringle & Binet, 2005) has in recent years been discussed as digital media influencers (Kapitan & Silvera, 2016). READ MORE