Essays about: "Emma Martin"
Found 1 essay containing the words Emma Martin.
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1. Blog Influence on Consumer Information Search : From a Consumer’s Perspective
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Title: Blog Influence on Consumer Information Search Authors: Emma Hammer, Charlotta Hellström & Emma Martin Tutor: Jonas Dahlqvist Date: 2015-05-11 Key Words: Blog marketing, information search, blog characteristics, blog influence, consumer behavior, online information, online communication Abstract Information search is crucial to consumers because it can potentially lead to better decision-making, therefor it is argued to be the most important aspect during the consumer decision process (Beatty & Smith, 1987; Schmidt & Spreng, 1996). The Internet has greatly impacted the way consumers search for information (Peterson & Merino, 2003). READ MORE