Essays about: "Emma Meijer"

Found 1 essay containing the words Emma Meijer.

  1. 1. Africa: Open for Business : Exploring the dynamic business culture of sub-Saharan Africa from the perspective of Swedish firms

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Michaela Karlsson; Emma Meijer; [2016]
    Keywords : Globalization; culture; business culture; sub-Saharan Africa; Ubuntu; Swedish firms;

    Abstract : The purpose of the thesis is to investigate the business culture in sub-Saharan Africa by analyzing how Swedish firms perceive and adapt to the business culture. This multiple case study has been conducted with a qualitative method and deductive approach by collecting primary data from five case firms that currently are active in the sub-Saharan region. READ MORE