Essays about: "Employer Attractiveness"

Showing result 1 - 5 of 49 essays containing the words Employer Attractiveness.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofia Zetterberg; Joel Söderholm; [2024]
    Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

  3. 2. To what extent is sustainability valued when choosing a workplace?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emma Kristoffersson; Isabella Millings; [2023-09-22]
    Keywords : sustainability; corporate sustainability; corporate social responsibility; sustainable employer branding; organizational attractiveness; sustainable human resource management; behavioral finance;

    Abstract : In the current competitive business environment, organizations face a formidable challenge in attracting and retaining talented employees (Das & Baruah, 2013). Offering competitive salaries, comprehensive benefits, and nurturing a supportive work environment are recognized as essential factors that job seekers increasingly emphasize in organizations, whose work culture aligns with their values (App et al. READ MORE

  4. 3. MONEYMAKER OR GLOBAL SAVER- Exploratory study on Sustainable Innovation

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Benjamin Dawson Barker; Ziyue Ma; Zein Oubari; [2023]
    Keywords : Sustainable innovation; Regional context; Regulation; Brand value; Innovative capabilities; Attractiveness as an employer;

    Abstract : In recent years, both academia and practice have shown an increased interest in sustainable innovation. This new area is examined in the context of large enterprises in our qualitative multiple case study. This thesis thus contributes to a better understanding of the concept as well as the underlying variables that drive sustainable innovation. READ MORE

  5. 4. The work values of Generation Z : A qualitative research explaining what Generation Z values and is attracted to in an employer

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Clara Emanuelsson; Jonathan Turesson; [2023]
    Keywords : Work Values; Generation Z; Employer branding; Employer attractiveness;

    Abstract : Background: Effective employer branding helps attract and retain top talent, leading to overall success. Work values play a significant role in job preferences and satisfaction. Understanding the work values of Generation Z, is crucial for appealing to them. READ MORE

  6. 5. Linking Employer Attractiveness to HR and Organizational Performance: Insights from an Extensive Swedish Study based on Prospective Employees

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Carl Fredrik Falkner; Felix Anderson; [2023]
    Keywords : Employer Attractiveness; Intangibles; Organizational Performance; HR Performance; Human Capital;

    Abstract : The ability to attract talents has become increasingly important in the modern organization. However, the specific relationship between employer attractiveness, HR and organizational performance metrics has yet to be fully explored in the existing literature. READ MORE