Essays about: "Employer brand Tensions Loyalty Retention Identity Management Consulting"

Found 1 essay containing the words Employer brand Tensions Loyalty Retention Identity Management Consulting.

  1. 1. Uncovering the Hidden Employer Brand – an interpretative case study of a consultancy firm

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Clara Ferrer López; Melissa Susanne Esmeralda Bolks; [2016]
    Keywords : Employer brand Tensions Loyalty Retention Identity Management Consulting; Business and Economics;

    Abstract : University: Lund University School of Economics and Management Course: BUSN49 - Degree Project Master Level in Managing People, Knowledge & Change, Spring Semester 2016 Authors: Melissa Bolks & Clara Ferrer López Supervisor: Charlotta Levay Thesis purpose: The purpose is to understand how the employer brand is perceived using a multi-dimensional approach and how these perceptions affect employee loyalty. Methodology: The thesis uses an interpretative, abductive and qualitative research method. READ MORE