Essays about: "Enterprise mobile marketing applications"

Found 2 essays containing the words Enterprise mobile marketing applications.

1. 1. Understanding Customer Value in SAP Enterprise Mobility : An exploratory study to identify value drivers in the German enterprise mobility industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Jur van de Graaf; [2014]
   Keywords : customer value; business-to-business marketing; enterprise mobility; IT; SERVQUAL; service quality; price;

   Abstract : The goal of this research was to explore what the value drivers are in SAP Enterprise Mobility. On the basis of existing literature a model was created that predicts customer value in this particular industry. READ MORE

3. 2. A proposed Framework for CRM On-Demand System Evaluation : Evaluation Salesforce.com CRM and Microsoft Dynamics Online

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Can Özcanli; [2012]
   Keywords : CRM on-demand system evaluation framework; CRM on-demand systems; CRM; CRM and SaaS; CRM on-demand; SME;

   Abstract : Customer Relationship Management has been an integral part of the enterprise since two decades. Today, enterprises that focus on customer satisfaction need to manage their relationships with their customers effectively. This demand has allowed software vendors to create CRM solutions. READ MORE