Essays about: "Entopreneurs"

Found 1 essay containing the word Entopreneurs.

  1. 1. What's bugging Sweden?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Lisa Runnö; Fanny Norell; [2017]
    Keywords : Market formation; Edible insects; Performativity; Entopreneurs; Legitimation;

    Abstract : Previous research urges for the need to reconnect markets to marketing and more specifically highlights the lack of studies on new markets. This thesis aims at filling this research gap by increasing the understanding of how new markets are formed. READ MORE