Essays about: "Environemntal marketing"

Found 1 essay containing the words Environemntal marketing.

  1. 1. The Impact of Environmental and Societal CSR Messages on Purchase Intentions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Nickilina Heikkilä; Julia Freter; [2014]
    Keywords : Corporate Social Responsibility; Theory of Planned Behavior; Environemntal marketing; Societal marketing; Purchase Intention;

    Abstract : This thesis studies how the inclusion of corporate social responsibility (CSR) messages in advertisements influence consumers' purchase intentions in the Swedish Energy Sector. Through comparing the effects of TV commercials that either do or do not include CSR activities of the company, it was investigated how consumers' purchase intentions are affected when chosing energy provider. READ MORE