Essays about: "Environmental sustainability in the fashion industry"

Showing result 1 - 5 of 123 essays containing the words Environmental sustainability in the fashion industry.

1. 1. Ecological Fashion Perspectives of the Green Generation: Examining Gen Z and Millennial attitudes towards the Swedish fashion industry's efforts to reduce emissions of greenhouse gases

   University essay from Göteborgs universitet/Institutionen för globala studier

   Author : Amanda Håkansson; [2023-10-18]
   Keywords : sustainable development; fashion industry; environmental discourses; greenhouse gas emissions; attitudes;

   Abstract : This paper seeks to examine how young Swedish consumers appurtenant to Generation Z and the Millennial generation perceive the effort made by four leading Swedish fashion companies H&M, Lindex, Kappahl, and Gina Tricot to reduce their emissions of greenhouse gases. Further, it explores the general attitudes that these generations hold toward the Swedish Fashion Industry’s approach to sustainable dev elopment. READ MORE

3. 2. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
   Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

   Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

4. 3. Damned if you do, damned if you don't.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
   Keywords : H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

   Abstract : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. READ MORE

5. 4. The Fast Fashion Business Model vs. Environmental Sustainability: A Case Study of Stronger

   University essay from Jönköping University

   Author : Hermon Tesfay; Tilde Herrlin; [2023]
   Keywords : fast fashion business model; environmental sustainability; sustainable fast fashion brand; sustainable decision-making;

   Abstract : The fast fashion industry is considered to be the second most polluting industry in the world, facing many challenges regarding environmental sustainability. Due to the rising interest and awareness in environmental sustainability, this study was conducted to discover how fast fashion companies make decisions regarding environmental sustainability and how these decisions are affected by the fast fashion business model. READ MORE

6. 5. CSR communication and the use of recycled synthetic fibres in the fashion industry: A content analysis study of two Swedish fashion brands

   University essay from Lunds universitet/Miljövetenskaplig utbildning; Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

   Author : Linn Löfling; [2023]
   Keywords : recycled synthetic fibres; fast fashion; slow fashion; CSR communication; Earth and Environmental Sciences;

   Abstract : The fashion industry is one of the largest contributors to environmental issues and has a significant part of plastic production due to the use of synthetic fibres. Much scientific research indicates that the fast fashion model is a significant part of using synthetic fibres; however, slow fashion brands are also using the fibres. READ MORE