Essays about: "Eric Eichinger"
Found 3 essays containing the words Eric Eichinger.
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1. Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this thesis is to explore the phenomenon of online spoof illustrations that are created in the aftermath of a reputational brand crisis. In a first step, characteristics of these illustrations are assessed and categorized. Subsequently, their impact on a brand’s reputation is investigated. READ MORE
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2. EMERGING FRAMEWORK OF DE-POSITIONING COMPETITORS
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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3. Does Volkswagen’s Dieselgate Exhaust Its Daughter Brands?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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