Essays about: "Erica Blomqvist Eriksson"
Found 1 essay containing the words Erica Blomqvist Eriksson.
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1. Do you give in to your inner shopaholic? : A study of influencers impact on consumers mobile impulse buying behavior
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Influencer marketing has become a significant marketing tool for companies since the profession as an influencer is emerging. Especially on Instagram as it is one of the biggest social media platforms for influencers. This results in a change for followers also being consumers since more products are being marketed through Instagram. READ MORE
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