Essays about: "Erica Hallberg"
Found 1 essay containing the words Erica Hallberg.
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1. Examining the Applicability of the Consumer Style Inventory in a Swedish Context : A Qualitative Exploration of Male Generation Y Students on Fashion Wear
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Introduction: Several frameworks have been developed in order to understand cross-cultural consumer behavior and consumer decision-making processes. The most prominent and widely used framework within the field was developed by Sproles and Kendall in 1986. READ MORE
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