Essays about: "Erica Sahlgren"
Found 1 essay containing the words Erica Sahlgren.
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1. Culture’s impact on gamification : A study of the effect of masculinity on motivation in Volkswagen
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Today we are no longer only motivated by a paycheck, the new generation needs to feel that the work they are doing is stimulating, fun, and challenging. Gamification is based on the old concept of sales competitions. It is about using game elements in non-game contexts to bring out the fun in work. READ MORE
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