Essays about: "Erik Hellqvist"

Found 1 essay containing the words Erik Hellqvist.

  1. 1. The effect of corporate social responsibility on consumers buying decisions : An empirical study of a Swedish grocery retailer

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Erik Hellqvist; Hans-Magnus Malmström; [2016]
    Keywords : CSR; customer value; buying decision; ecological products; food and grocery retailer;

    Abstract : Aim: The aim of this study is to analyze how CSR affects consumer behavior and how consumers are affected by, act on and behave as a result of the CSR strategies implemented by Coop grocery stores. If people are aware, have knowledge and what they know about Coop´ CSR work will be analyzed and compared with the help of survey investigations conducted in both Stockholm and Gävle. READ MORE