Essays about: "Esteban Guerrero"

Found 2 essays containing the words Esteban Guerrero.

1. 1. Why Wait Until It’s Too Late? - How do the challenges deriving from the adoption of a reactive approach to Market Orientation affect the transitioning process?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Esteban Guerrero; Patrik Ignatius; [2017]
   Keywords : Reactive and Proactive Market Orientation; Regulation; Innovation; Cultural Transformation; Technology; Financial Industry; Front End of Innovation; New Service Development; Business and Economics;

   Abstract : Research question-/s: Incumbents in the financial industry - what are the challenges faced in the beginning of a reactive transition to Market Orientation and how do these influence the process? Methodology: The case study was conducted in a global financial service provider based in Sweden. The research takes a qualitative approach which follows an inductive method with small elements of deduction. READ MORE

3. 2. Improved Selection Support of Transport Services in Intermodal Transportation

   University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

   Author : Esteban Guerrero Rosero; [2011]
   Keywords : freight; transportation; reputation; architecture; service selection;

   Abstract : In intermodal freight transport context, the selection process of appropriated transport services that fit with user requirements is a big challenge, this master thesis project analyze different alternatives to improve that process based on reputation information of transport providers. Reputation is a social abstract concept which is analyzed in this research establishing a categorization of reputation parameters in the freight transportation context. READ MORE