Essays about: "Evelina Westroth"

Found 1 essay containing the words Evelina Westroth.

  1. 1. What drives your satisfaction? : A quantitative study of satisfaction and loyalty for sustainable brands in a social media context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Hanna Erzmoneit; Jonna Gustafsson; Evelina Westroth; [2017]
    Keywords : relationship marketing; customer satisfaction; brand loyalty; social media; sustainable brands; economic benefit; engagement; entertainment; information;

    Abstract : By creating close and long-term relationships between the company and the customers, marketers can succeed in creating brand loyal customers. It has been argued that satisfaction is the main and primary driver to loyalty, researchers argue for different drivers that can enhance customer satisfaction: economic benefit, engagement, entertainment and information. READ MORE