Essays about: "FCB-grid"

Found 2 essays containing the word FCB-grid.

1. 1. Football Sponsorship in a context of Club Rivalry: the possible moderating effect of product type based on the FCB grid

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Léandre Tellene; [2021]
   Keywords : sports sponsorship; rivalry effects; oppositional loyalty; social groups; product type; Business and Economics;

   Abstract : .... READ MORE

3. 2. Building a strong brand with marketing communications at the cognitive, affective, and behavioral level. - Case Södertörn University 

   University essay from Avdelningen för ekonomi

   Author : Charlotte Ekberg; [2010]
   Keywords : Marketing communications; awareness; AIDA; Lavidge and Steiner; FCB-grid; The Rossiter-Percy grid; buying process; marketing communications; student marketing;

   Abstract : Aim: The purpose of this paper is to investigate how Södertörn University may build a stronger brand through marketing communications. The paper discussed each stage of the buying process. With models like these it is possible to measure the number of consumers who occupy the different stages. READ MORE