Essays about: "FMCGs"

Found 4 essays containing the word FMCGs.

1. 1. PRICE PREMIUM FAST-MOVING CONSUMER GOODS

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tanvir Ahmed Shuvo; Mentor Krasniqi; [2018]
   Keywords : FMCG; Price Premium; Consumption; Consumer behavior; Consumer culture; Quality; Perceived Value; Conspicuous Consumption; Product Involvement.; Business and Economics;

   Abstract : Title: Price Premium FMCG products - An exploratory study of the underlying factors why consumers would be willing to pay more Date of seminar: 5th June, 2018 Course: BUSN39 Degree project in Global Marketing Authors: Tanvir Ahmed Shuvo & Mentor Krasniqi Supervisor: Burak Tunca Keywords: FMCG, Price Premium, Consumption, Consumer behavior, Consumer culture, Quality, Perceived Value, Conspicuous Consumption, Product Involvement. Thesis purpose: The purpose of our study is to examine what underlying factors affect consumers’ willingness to pay premium price for fast moving consumer goods. READ MORE

3. 2. The relationship of internal, social and external determinants towards the green purchase intention of German Generation Y for fast moving consumer goods

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Svenja Bouwmann; Ilona Schnieder; [2017]
   Keywords : German Generation Y; green marketing; purchase intention; internal; social and external determinants; FMCGs;

   Abstract : Purpose – The purpose of this thesis is to test the relationship of internal and social determinants (environmental attitude, social/subjective norms and perceived behavioural control) as well as external determinants (green marketing tools) towards the green purchase intention of German Generation Y for fast moving consumer goods (FMCGs). Design/methodology/approach – An online questionnaire was distributed to people of the German Generation Y (aged between 21 and 37) using non-probability sampling by means of volunteer and convenient sampling. READ MORE

4. 3. The business of business is societal responsibility: A case study of drivers and goals of FMCGs’ corporate brand endorsement

   University essay from Göteborgs universitet/Graduate School

   Author : Simon Hellström; Tove Mattsson; [2016-09-21]
   Keywords : FMCG; corporate brand endorsement; corporate reputation; sustainability; corporate identity; corporate image;

   Abstract : Within brand research there is a debate regarding if multinational companies will benefit most from emphasizing their product brand or their corporate brands. The past decade has also brought increased market awareness of sustainability. Against this background it is interesting that major FMCGs have recently engaged in corporate brand endorsement. READ MORE

5. 4. Faktorer och hinder för tillväxt i landsbygdens dagligvaruhandel : om kontanthanteringens påverkan på företagstillväxten

   University essay from SLU/Dept. of Economics

   Author : Karin Haglund; Johanna Pettersson; [2015]
   Keywords : Yillväxthinder; kontanthantering; dagligvaruhandlare; landsbygd; drivkrafter för tillväxt; företagande;

   Abstract : Dagligvaruhandeln på landsbygden har en betydelsefull roll för landbygdens utveckling genom att bland annat bidra med grundläggande service och skapa arbetstillfällen. Landsbygdens särskildheter som dess gleshet, minskade tillgång till servicetjänster och negativa befolkningsutveckling leder till att dagligvaruhandel på landsbygden verkar under speciella förutsättningar. READ MORE