Essays about: "Facebook communication"

Showing result 1 - 5 of 230 essays containing the words Facebook communication.

  1. 1. FACEBOOK IS NOW META. Meta's corporate sociotechnical imaginary and the discursive construction of the Metaverse as the social platform of the future

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Marc Castell; [2023-11-22]
    Keywords : corporate sociotechnical imaginary; corporate communication; future narratives; Metaverse; platform capitalism; strategic narratives; Sociology of Knowledge Approach to Discourse;

    Abstract : The interpretive discourse-analytic framework of the Sociology of Knowledge Approach to Discourse is used to analyze how Meta's senior executives discursively frame the use of augmented reality and virtual reality in order to position the Metaverse as the next social platform during Connect 2021. The findings suggest five interpretive schemas that characterize the Metaverse as a social platform of the future: (a) the Metaverse as the next version of the Internet; (b) the Metaverse as a facilitator of presence and a connector of people; (c) the Metaverse as a marketplace in the Metaverse economy; (d) the Metaverse as a ubiquitous place in our daily lives; and (e) the Metaverse as a space designed in a responsible manner. READ MORE

  2. 2. How to communicate efficiently on social media : A case study about emotional communication strategies by the climate activist group Rebellmammorna

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anna Nilsson; [2023]
    Keywords : visuals; narrative; emotional communication; social media platforms; climate movements; visuella element; narrativ; emotionell kommunikation; sociala medieplattformar; klimatrörelser;

    Abstract : This case study aims to explore how emotional communication on social media can influence the target group by examining the communicative strategies, including visuals and narratives, used by the climate activist group Rebellmammorna. Eight semi-structured interviews were conducted with members of Rebellmammorna to investigate how they describe their communicative strategies, how they use emotional communication to establish a relationship with their target group, and how users experience the communication on their social media platforms (Facebook, Instagram, and their webpage). READ MORE

  3. 3. FOREIGN WAR,LOCAL WIN? : The invasion of Ukraine through the lens of onlinepolitical campaigns in the Czech Republic

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Silvestr Horák; [2023]
    Keywords : Political campaigning; media domestication; online communication; Facebook; Twitter;

    Abstract : In 2022, Russia started a full-scale invasion of Ukraine. This act had created turmoil outside of Ukraine’s border and politicians around the globe took this as a chance to promote themselves and their values. This thesis follows how was the war used in the Czech Republic during Senatorial, Municipal, and Presidential campaigns. READ MORE

  4. 4. Ukrainian Digital Media Activism On Instagram Stories During The War Against Russia In 2022 : An Analysis Of Kharkiv-Related Users’ Digital Activity During March 2022

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Anastasiia Khardikova; [2023]
    Keywords : digital media activism; internet activism; Instagram; Stories; war in Ukraine; semiotics; online activism during the war; anchorage; Ukraine; Russia; content analysis; Kharkiv;

    Abstract : This study examines digital media activism during the full-scale war in Ukraine caused by the Russian invasion in 2022, focusing specifically on Instagram content posted by users with connections to Kharkiv city between March 18-25, 2022. Kharkiv was heavily affected by bombings throughout the war. READ MORE

  5. 5. The state of social media usage to fight malnutrition among children under the age of five years in Tanzania

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Debora Mbilinyi; [2023]
    Keywords : social media; nutrition literacy; malnutrition; behavior change communication; social media usage;

    Abstract : This study has evaluated how Tanzania Food and Nutrition Centre (TFNC), a government institution overseeing nutrition, uses social media to enhance the nutrition literacy of caregivers and parents of children under the age of five years. The study contributes to knowledge on how Tanzania’s resource-constrained health sector’s nutrition communication can benefit from social media by answering the following research questions: Which social media platforms and features does TFNC use to share nutrition knowledge pertaining to children under the age of five years? What kinds of nutrition knowledge pertaining to children under the age of five years does TFNC share on social media? How is nutrition knowledge pertaining to children under the age of five years posted on TFNC social media pages packaged? And, how frequently is nutrition knowledge pertaining to children under the age of five years repeated on TFNC social media pages? These questions have been answered from a social-behavioral change communication perspective that has combined the Media Ecology Theory and the Theory of Planned Behavior. READ MORE