Essays about: "Fangyan Yin"

Found 1 essay containing the words Fangyan Yin.

  1. 1. Grow tennis in China : How to popularize professional tennis tournaments in China through customer engagement

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Fangyan Yin; [2018]
    Keywords : customer engagement; education; participation; satisfaction; conceptual model; qualitative content analysis;

    Abstract : As a highly commercialized sport, tennis is growing rapidly in the Chinese market. With robust economic growth and various supports from the government, China is becoming more and more valuable in the eyes of professional tennis tournament organizers. READ MORE