Essays about: "Fanny Thalén"

Found 1 essay containing the words Fanny Thalén.

  1. 1. (Re)Branding the Humanities? A Qualitative Content Analysis of the Portrayal of the Humanities’ at Seven Higher Education Institutions in Sweden during 2015-2016

    University essay from Göteborgs universitet/Institutionen för filosofi, lingvistik och vetenskapsteori

    Author : Fanny Thalén; [2016-12-02]
    Keywords : qualitative content analysis; strategic communication; organisational communication; branding; brand; organisational identity; public sector; Humanities; higher education; kvalitativ textanalys; strategisk kommunikation; organisationskommunikation; branding; varumärkesbyggande; organisationsidentitet; offentlig förvaltning; humaniora högreutbildning;

    Abstract : The aim of this essay is to through descriptive qualitative content analysis investigate how seven different institutions of higher education in Sweden present the Humanities, and what kind of brand identity that emerges from the texts. The essay also aims to investigate if the brand identity bears any of the characteristics of the challenge-driven Humanities that the think-tank Humtank promote (the analysed universities all have representatives in Humtank). READ MORE